FATHER’S DAY SOCIAL CONTEST

Father’s Day is one of the most crowded moments in home and lifestyle marketing. Greenworks, Canadian Tire, and Gladiator each needed a way to turn Scott McGillivray’s built-in trust into new, engaged followers rather than one-off impressions. The challenge: build a single campaign that could drive real, measurable growth for three distinct brands at once, without any partner getting lost in the noise.

McGillivray Group built a multi-platform giveaway across Instagram and Facebook, pairing an in-feed launch post with staggered story reshares for each partner brand, backed by organic and paid support. A bonus blog article, “Scott’s Favourite Gifts for Father’s Day 2025,” extended the campaign’s reach beyond social. Combined across all three partners, the contest drove over 10,000+ new followers, 632,000+ in combined reach, 1.2 million+ views, and 58,000+ engagements across in-feed posts and stories.