Bath Fitter

Bath Fitter’s Rally Cry campaign introduced a refreshed brand voice through two broadcast commercials built around multiple locations and fast-paced visual storytelling. While the creative concept had already been developed, bringing it to life presented a significant production challenge. The spots required a variety of environments that would traditionally involve multiple location moves, increased production time and added logistical complexity.

Our role was to develop a production strategy that preserved the creative vision while delivering a more efficient and controlled approach without compromising on production value.

We proposed an innovative virtual production workflow that combined practical set builds with LED volume technology, allowing multiple realistic environments to be created and captured entirely in-studio. Using real-time camera tracking and in-camera visual effects, we were able to move seamlessly between locations without ever leaving the soundstage, dramatically reducing downtime while giving the creative team complete control over every environment.

Beyond improving production efficiency, the approach unlocked greater creative flexibility. Virtual environments could be tailored specifically to the needs of each scene rather than being limited by available locations, while eliminating common production variables such as weather, traffic and location logistics. The result was two polished broadcast commercials that delivered on the creative vision while showcasing how emerging production technology can create smarter, more agile workflows.