CIBC

CIBC’s Celebrating Every Ambition Tour was designed to connect with clients and employees across the GTA through a two-day travelling experience that celebrated shared success while reinforcing the bank’s commitment to innovation, community and client-focused service. The challenge was to create a campaign that generated excitement before the tour began, captured its energy in real time, and extended its impact well beyond the event itself.

In addition to producing a suite of post-event videos for both internal and external audiences, we were also tasked with designing the vehicle wraps that transformed the tour bus and support vehicles into highly visible campaign assets, helping build awareness and anticipation as they travelled throughout the city.

We developed a cohesive creative approach that connected every stage of the campaign – from the first impression created by the vehicle wraps to the final video – that documented the tour’s impact. The wrap designs established a bold, recognizable presence across the GTA, while the video captured the authentic interactions between CIBC employees, clients and community members, balancing large-scale event moments with personal stories that reflected the purpose behind the initiative.

The final deliverables were designed to serve multiple audiences and platforms, including internal communications, external marketing and social media. By combining thoughtful design with cinematic event coverage, we created a campaign that not only documented the tour but helped extend its reach and reinforce CIBC’s message long after the final stop.