McGillivray Group

Brands & Content & Creative Production & Media & Celebrity Ambassadors

We’re McGillivray Group.

We’ve spent a long time trying to define ourselves, but when you don’t fit into a box it’s hard to find the right label.

At our core, we’re a modern media company that connect brands and audiences through content, social media, celebrity partnerships, broadcast integration, media, and events.

We’re committed to creating unique avenues and opportunities to tell our clients’ stories in ways that feel fresh, exciting, and authentic to their brand.

Everything we do is grounded in a simple strategy: be the people that people want to work with. That means staying flexible, bringing fresh ideas to the table, and delivering work we’re proud to put our name on.

CASE STUDIES

Featured Work

IKEA

IKEA

Webseries + Integrated Campaign
See More
WHAT WE DO

Our Expertise

01/

Brand Partnerships

We develop strategy-led partnerships with brands, connecting the right talent, content, and media to reach audiences and drive results.

Creative Strategy Celebrity Ambassadors Content & Campaigns Broadcast Integrations & Out-of-Show
02/

Creative Production

We create brand stories optimized for broadcast, digital, and social platforms. Our specialty is celebrity-driven, real people, and lifestyle storytelling that builds meaningful connections between brands and audiences.

Brand Storytelling Unscripted & Lifestyle Social & Digital Series' Commercial
03/

Integrated Marketing

We build full-funnel integrated campaigns that combine content, social, editorial, events, photography, and earned media to maximize reach and impact.

Events & Experiential Editorial Photography & Design Earned Media

We Get Results

Your Brand + Our Approach x Standout Content
= The Numbers Speak for Themselves.

130+ Brand Collaborations
15+ Years in Operation
1,000+ Pieces of Content Produced
1B+ Impressions Across Platforms

Featured Partners

FAQ

Questions. Answered.

We start with understanding your goals and objective for the partnership and develop a plan that combines the right elements for your campaign. That could include the right celebrity ambassador, content executions, platforms, and amplification to reach your target audience.

Not every partnership includes every service we provide, but our team of content marketing experts are here to identify the elements that make the most sense to deliver the greatest impact.

Yes - our in-house production team works hand-in-hand with account managers and marketing on the creative strategy for your content. This means nothing gets lost in translation and the process is seamless.

Our production team can handle everything from creative through delivery of platform-ready content. If a client already works with a creative agency, we can also work in collaboration with the agency to develop the content plan.

For more information on our specific production capabilities, check out our dedicated production page.

McGillivray Group isn't an agency in the traditional sense. We're a media and marketing company built to solve a problem brands have faced for years: too many partners, too many handoffs, too much complexity. We believe brands shouldn't need multiple partners to bring a campaign to life.

We combine strategy, celebrity talent, production, marketing, and media under one roof, giving clients a more streamlined way to develop content and reach audiences.

That model is strengthened by long-standing relationships with major broadcasters and streaming platforms, providing clients with access to opportunities that aren't available through most traditional agency models.

Absolutely. We help brands find and secure talent for campaigns, content, partnerships, and brand ambassador programs.

We handle the process from outreach and negotiations through contracts, deliverables, and relationship management.

Already have someone in mind? We work regularly with major talent agencies and management teams, giving us direct access to a wide range of Canadian and international personalities.

Not at all. While we produce and manage all of Scott McGillivray's content, that's just one part of what we do.

McGillivray Group develops content, partnerships, and marketing campaigns for brands across a wide range of industries. Depending on the project, that may include Scott, other celebrity talent, influencers, experts, real people, or no talent at all.

Our focus is finding the right approach for the audience and objectives, not fitting every project into the same formula.

Send us a message using the contact form below — we'll reach out within 24 hours to schedule a discovery call to understand your partnership goals and take it from there!