Brand Partnership – McGillivray Group

CONNECTING BRANDS WITH POSSIBILITIES

Creating opportunities for brands to be seen, heard, and remembered.

Every brand has a story to tell. The ones that stand out show up in the right places, with the right partners, and a message that feels authentic.

HOW WE WORK

PARTNERSHIP MODELS

Brand Ambassador Programs

A partnership with the right celebrity ambassador can open doors that traditional advertising can't. Through our industry relationships, we connect brands with trusted personalities and manage the partnership every step of the way, ensuring the collaboration feels authentic, delivers value, and reaches the right audience.

Content & Campaigns

Audiences move seamlessly between platforms, channels, and experiences. Brands need to do the same. We help brands develop the right approach for their project, creating content ecosystems that can live across social, digital, broadcast, editorial, and live environments while staying connected to the core campaign idea and goals.

Broadcast & Media Integrations

Our relationships across the broadcast industry help clients access sponsorship, integration, and out-of-show opportunities with major networks, streaming platforms, and some of the most recognizable programs on television. We help identify the right fit and work closely with our clients to bring the partnership to life.

Events & Experiential

Sometimes ideas are just too good to stay on a screen. We help brands extend campaigns into the real world through events and live activations that give audiences the chance to engage firsthand. When people can see it, touch it, and experience it for themselves, brand messages become more memorable and meaningful.

TESTIMONIALS

DON'T TAKE OUR WORD FOR IT

Not to brag, but our partners love us.

CIBC is committed to helping our clients realize their home ownership ambitions through thoughtful planning and advice. Scott’s genuine expertise and educational commentary on this matter have allowed us to communicate the financial tools and solutions we have available to Canadians in a truly exciting and authentic way.

Stephen Forbes Executive Vice President and Chief Commercial Officer, CIBC

Greenworks Tools Canada Inc is proud to have teamed up with such a dedicated and outstanding personality like Scott. His knowledge, experience and authenticity help elevate our brand and deepen the trust we have built with our customers. Our unique brands make our collaboration a natural fit to share our passion for technology, education, and innovative entertainment. At Greenworks Tools Canada, we know that the impact of having a great partnership with the right person makes all the difference, and we are truly excited to have partnered with Scott and the McGillivray Group!

Amy Kee Sr. Director of Marketing and Advertising, Greenworks Tools Canada

Scott brought a professional and fun-loving attitude to our Post-it® Notes campaign, which aimed at connecting with a wide variety of target consumer groups. His ability to pivot messaging to different audiences was second to none. Scott’s team was very professional to work with and delivered all campaign assets in a timely and professional manner. Our partnership with Scott was a key pillar in driving our marketing KPIs and will look to partner again in the future.

Aaron Skovsgaard Account Director, Milestone Integrated Marketing